[vc_section][vc_row][vc_column][/vc_column][/vc_row][/vc_section][vc_section][vc_row row_container=”container”][vc_column][vc_custom_heading text=”READY FOR SPORT” font_container=”tag:h1|font_size:35px|text_align:center|line_height:40px” use_theme_fonts=”yes”][vc_wp_text]

During some of sports’ darkest hours, adidas was prompt to launch its Ready For Sport brand narrative. The campaign featured a video that acknowledged the pandemic and expressed that while sport is not the answer, it symbolizes joy, optimism, and resilience. With the return of professional sports, the story evokes hope that the world will soon return to normality.

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https://www.youtube.com/watch?v=Rwk5PdpTxSU&t=4s

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https://www.youtube.com/watch?v=V_ozu_7Xweg

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