branding
to win
A playbook for brands to earn their place in culture and grow through clarity, creativity, and community.
testimonials
“Branding to Win is the ultimate playbook. Fabio shows how turning customers into fans creates the winning strategy for lasting success.”
Hannah Shevell
MD AKQA Amsterdam.
“Amazing book and very impactful if you ask me. Especially the part with actionable items. Solid.”
Tomas Peterson
SVP/GM Sports Retail
“Branding To Win elevates what it means to be a great brand. The new standard is curating fandom, not just customers. I’m already applying this in all my work.”
Shawn Cahill
Co-Founder, Retreat45
“Branding To Win proves that fandom isn’t just for sports or consumer giants. It’s the engine for any high-growth startup. Fabio shows how turning customers into fans creates momentum across industries by focusing on service, community, and real connection.”
Scott Rombach
CEO of Specialists Direct