adidas - VRCT Jacket

adidas created the VRCT Jacket to celebrate varsity sport’s heritage and culture while encouraging athletes to showcase their individuality. It highlights that each person’s experiences are unique, allowing personal expression through a customizable patch. The campaign features 5 key creators; James Harden, Denise Schindler, Mette Towley, Ning Zetao, Paulo Dybala.

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