adidasWomen - Reimagine Sport

To launch adidas’s Women’s brand voice, we invited our versatile female athletes to “Reimagine Sport.” Sport is a celebration of movement and mind-body connection for all. It’s fun, and it’s release, it’s change, it’s power, it’s beauty, it’s strength, and it’s opportunity. All athletes should be free to move in their own way because no matter their shape, ability, ethnicity, or sexuality — Sport needs them.