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On Neymar Jr.’s  journey to become a global icon, we leverage the power of his digital presence  and superstar presence to connect him to youth culture pre-heating the launch of his player edition football boots “Written In The Stars”. In a week-long activation across the United States Neymar Jr. was elevated by appearances on Sneaker Shopping with Joe La Puma and Jimmy Kimmel.

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https://drive.google.com/file/d/1Z8zKvzLJl3eU79yZ21DWWMZSkz6YGPXh/view?usp=sharing

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