Nike Football Presents “The Switch”, Featuring Cristiano Ronaldo

Leading into the Euro 2016, we decided to hero Cristiano Ronaldo as the most prominent footballer in the tournament. In a short film directed by Ringan Ledwidge featuring Ronaldo, both we inspire young fans while also showing them that being the best takes hard work. In a twist of events, one moment changes everything, and brilliance might just have to start all over again.